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Choose the right price…With Howard Cannon

A key element of the menu is the price listed for each menu item. Everything costs something. First it costs you, and then it costs your customer. So how do you determine how much to charge for whatever you decide to sell? You can determine the price range of your...

The Right Employees…Restaurant Expert Witness

  When you interview for restaurant workers, the quality of the person is more important than the person’s technical skills. If you have the right person, you can teach him or her almost all the technical requirements in the restaurant industry. Certainly, when...

Marketing Strategy…Restaurant Expert Witness

Spending money and time on marketing is easy as pie. Spending it wisely is more difficult. But, like a recipe, if you take it step by step, you can cook up a great marketing strategy. Resist the temptation to jump into something flashy for the sake of your own ego and...
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