Blog
Can Customers get to your restaurant? … Restaurant Expert Witness
Customers have to be able to get to your restaurant. How easy do you make it for them? Do they have to take a train or a bus or a boat or walk down the alley? What are the surrounding streets like? Is there a parking lot nearby? Usually, when a restaurant operator...
Hiring the right employee…Restaurant Expert Witness
People say an interview is supposed to be 80 percent of the applicant talking and 20 percent of the interviewer talking. This 80/20 rule seems fine, but getting an applicant to talk about things of value is even more important. When you get an applicant to talk about...
Building your ideal staffing chart…Restaurant Expert Witness
A staffing chart shows what positions you need to fill during every hour of every day throughout the week. It is similar to a lineup card in baseball except with baseball you always have nine players. In your restaurant you may have three people during one low volume...
Legal information for food Restaurants…Restaurant Expert Witness
The IRS The IRS will collect taxes from you, your business, and your employees. You need to obtain an Employer Identification Number (EIN) by filing form SS-4. Also, you are required to pay estimated federal income taxes quarterly as well as withhold federal income...
Marketing Tips for Restaurant Owners.. Restaurant Expert Witness
Marketing Tips to Consider Marketing is a multifaceted endeavor. Use this list of tips to create great marketing: Packaging: Put your logo on things the consumer carries out of your restaurant (cups, bags, and so on) and make it noticeable. In contrast, putting your...
What equipments you require for your Kitchen… Restaurant Expert Witness
Kitchen Equipment Needs Formats for the back of the house vary from restaurant to restaurant. A fast-food restaurant, such as Taco Bell, has a completely different back of the house than a fine-dining establishment. Taco Bell restaurants, for example, have what is...
What’s the Cost For Marketing your Restaurant…Restaurant Expert Witness
The Cost of Restaurant Marketing Ideas are great, dreams are wonderful, and reality is reality. Imagine, then dream. And then see the Super Bowl. In 2001, the average 30-second Super Bowl commercial cost $2.2 million. I’m only guessing, but I’m betting you aren’t made...
Don’t Bring it Down Below Par…Restaurant Expert Witness
Par Level Par in the restaurant industry has a similar meaning to par on the golf course except that, unlike Tiger Woods, you don’t want to come out under par. A par level for an item or ingredient is the amount you think you need to ensure that you don’t run out...
Traffic to your restaurant!..Restaurant Expert Witness
Traffic matters. If cars are driving past your restaurant, drivers may notice it and decide to stop for some food. If cars are driving past someone else’s restaurant, chances are the folks in them are not thinking of your establishment. Your goal should be to open...
A Party Without Cake?…Restaurant Expert Witness
Howard Cannon has spoken at many industry events, corporate gatherings, culinary institutes, universities, and high schools across the country and around the world; and, through the use of passion, humor, memorable analogies, industry know how, and...