Blog
Rules are not made to be broken…Restaurant Expert Witness
Rules are not made to be broken. Or else why write them? Just as important as having a policy and procedures manual is abiding by it on a consistent basis. For instance,if you state that you will not condone any form of theft and that theft will result in immediate...
Marketing Strategy…Restaurant Expert Witness
Spending money and time on marketing is easy as pie. Spending it wisely is more difficult. But, like a recipe, if you take it step by step, you can cook up a great marketing strategy. Resist the temptation to jump into something flashy for the sake of your own ego and...
The Work Environment…Restaurant Expert Witness
The Equal Employment Opportunities Commission (EEOC) has some very clear guidelines for the work environment. Abide by them! I suggest that you contact your local employment office for not only the EEOC information, but also any local and state guidelines that apply,...
A Recruiting Strategy…With Howard Cannon
Every time I meet someone who is sharp, whether it be at a conference, at the grocery store, in an elevator, or at a restaurant, I introduce myself, my company, and drop in the following recruiting line: “I must tell you, you are very sharp. You wouldn’t by chance...
Hospitality is about relationships…Restaurant Expert Witness
Hospitality is many different things to many different people. It is devoting the time to take someone’s jacket or pull out someone’s chair. It is asking Mrs. Jones how her child did at soccer camp and wishing Mr. Smith best of luck on his fishing trip. It is caring....
The right words matter…Restaurant Expert Witness
People say an interview is supposed to be 80 percent of the applicant talking and 20 percent of the interviewer talking. This 80/20 rule seems fine, but getting an applicant to talk about things of value is even more important. When you get an applicant to talk about...
Making Everything Work Together…Restaurant Expert Witness
Everything that a customer feels, sees, hears, and smells in a restaurant is an impression. From the moment customers pull into the parking lot to the very last view of your facility out the rear view mirror, they inhale atmosphere, good or bad. Colors, sizes, sounds,...
Is your restaurant accessible?…Restaurant Expert Witness
Customers have to be able to get to your restaurant. How easy do you make it for them? Do they have to take a train or a bus or a boat or walk down the alley? What are the surrounding streets like? Is there a parking lot nearby? Usually, when a restaurant operator...
Going It Alone Versus Franchising…Restaurant Expert Witness
Franchising works. It has made a long and lasting positive impact on the restaurant industry, providing an opportunity to operate a business under a recognized brand name. But it’s not for everybody. So what exactly is franchising? A franchise is born when a business...
Taxes Can Be Taxing…Restaurant Expert Witness
I once met a tax expert for the IRS at a restaurant. The moment I found out who he was I told him my name, Eckniv Rewerb, and my occupation: back-up singer for Bozo the Clown. After these formalities, we had a wonderful conversation, and I learned more about taxes in...