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Choose the right price…With Howard Cannon

A key element of the menu is the price listed for each menu item. Everything costs something. First it costs you, and then it costs your customer. So how do you determine how much to charge for whatever you decide to sell? You can determine the price range of your...

Marketing Strategy…Restaurant Expert Witness

Spending money and time on marketing is easy as pie. Spending it wisely is more difficult. But, like a recipe, if you take it step by step, you can cook up a great marketing strategy. Resist the temptation to jump into something flashy for the sake of your own ego and...

The Work Environment…Restaurant Expert Witness

The Equal Employment Opportunities Commission (EEOC) has some very clear guidelines for the work environment. Abide by them! I suggest that you contact your local employment office for not only the EEOC information, but also any local and state guidelines that apply,...

A Recruiting Strategy…With Howard Cannon

Every time I meet someone who is sharp, whether it be at a conference, at the grocery store, in an elevator, or at a restaurant, I introduce myself, my company, and drop in the following recruiting line: “I must tell you, you are very sharp. You wouldn’t by chance...
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