by Howard Cannon | Nov 7, 2018 | Articles
Marketing Tips to Consider Marketing is a multifaceted endeavor. Use this list of tips to create great marketing: Packaging: Put your logo on things the consumer carries out of your restaurant (cups, bags, and so on) and make it noticeable. In contrast, putting your...
by Howard Cannon | Nov 6, 2018 | Articles
Kitchen Equipment Needs Formats for the back of the house vary from restaurant to restaurant. A fast-food restaurant, such as Taco Bell, has a completely different back of the house than a fine-dining establishment. Taco Bell restaurants, for example, have what is...
by Howard Cannon | Nov 5, 2018 | Articles
The Cost of Restaurant Marketing Ideas are great, dreams are wonderful, and reality is reality. Imagine, then dream. And then see the Super Bowl. In 2001, the average 30-second Super Bowl commercial cost $2.2 million. I’m only guessing, but I’m betting you aren’t made...
by Howard Cannon | Nov 2, 2018 | Articles
Par Level Par in the restaurant industry has a similar meaning to par on the golf course except that, unlike Tiger Woods, you don’t want to come out under par. A par level for an item or ingredient is the amount you think you need to ensure that you don’t run out...
by Howard Cannon | Oct 6, 2018 | Expert Witness Services
Thought you knew everything there was to know about Restaurant Expert Witness, Howard Cannon? Think again! We are so excited to announce that our CEO, Howard Cannon, now has his own Wikipedia page! Check it out at https://en.wikipedia.org/wiki/Howard_Cannon_(author)...
