by Howard Cannon | Nov 23, 2018 | Articles
Everything that a customer feels, sees, hears, and smells in a restaurant is an impression. From the moment customers pull into the parking lot to the very last view of your facility out the rear view mirror, they inhale atmosphere, good or bad. Colors, sizes, sounds,...
by Howard Cannon | Nov 23, 2018 | Articles
Customers have to be able to get to your restaurant. How easy do you make it for them? Do they have to take a train or a bus or a boat or walk down the alley? What are the surrounding streets like? Is there a parking lot nearby? Usually, when a restaurant operator...
by Howard Cannon | Nov 22, 2018 | Articles
Franchising works. It has made a long and lasting positive impact on the restaurant industry, providing an opportunity to operate a business under a recognized brand name. But it’s not for everybody. So what exactly is franchising? A franchise is born when a business...
by Howard Cannon | Nov 21, 2018 | Articles
I once met a tax expert for the IRS at a restaurant. The moment I found out who he was I told him my name, Eckniv Rewerb, and my occupation: back-up singer for Bozo the Clown. After these formalities, we had a wonderful conversation, and I learned more about taxes in...
by Howard Cannon | Nov 21, 2018 | Articles
Standards of quality must be more than just words. Product guarantees are important. After determining product specifications, you must inform your vendors of your expectations of quality and then hold them to delivering at or above those standards. During negotiation...
