Visibility is more than simply being seen. It is being seen by the right people at the right time. Visibility is therefore connected to traffic. Furthermore, you want your target market to see your establishment when you are most likely to be serving them. Owning an ice cream treat and dessert restaurant that is seen mainly by morning rush hour traffic doesn’t help, does it?
First of all, the greatest visibility happens when you have chosen a site that is on a heavy traffic pattern at the right time of day by people who fit your target market. These sites, referred to as grade-A sites, can be expensive, but they are well worth the price. Also, you can improve your restaurant’s visibility by using directional signage, marquee signage, neon lights, DOT (department of transportation) highway signage, and more.
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